---

---

Description:

Job Purpose
The Marketing and Corporate Communications Manager will develop and implement marketing promotions, publicity, and public activities of the Bank in order to facilitate the attraction of a wide section of exhibitors to generate the required income. Generally, be responsible for leading the brand communications team in continually enhancing a particular brand image; increasing brand awareness, and providing after-sales support through advertisements, media, point-of-sale, partnerships, and relationship marketing. Above all be responsible for developing a strong brand name and image for the Bank.
 
Summary of Key Responsibilities;

• Creating and implementing long-term marketing, branding, and communication strategy, producing a yearly commercial calendar plan, liaising with Senior Management Team about marketing-related issues, at the same time cultivating a positive working relationship with them
• Initiate business development and marketing plans to achieve the vision and strategic objectives of promoting trade and investment through the exhibition
• Initiate marketing plans to ensure the utilization of the trade fair premises and grounds all year round.
• Planning and scheduling press conferences, interviews, and promotional events
• Oversee the development content for the Banks newsletters 
• Tracking ROI and the effectiveness of various marketing campaigns/ communication strategies
• Attending marketing sessions and events for networking with industry professionals
• Increasing brand awareness on various social media platforms and offline modes
• Communicating with clients and understanding their marketing requirements
• Coordinating with the Design team to create graphics for marketing content
• Act as the brand’s spokesperson with media relations.
• Guide the PR Officer in formulating and implementing public relations strategies
• Select and manage communications with external agencies, as well as develops media marketing strategies and other non-campaign activities.
• Ensure that all team members provide high-quality customer service, monitoring the delivery of the brand direction and recommending areas of improvement.
• Develop and implement marketing and public relations plans to assist superiors with the production of promotional materials aimed at selling the various services provided by the Bank.
• Take charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand
• Carry out market research through a wide range of activities in order to determine market trends, customers’ behavior, and new development/improvement to the company activities.
• Market the Bank locally and internationally through different marketing efforts such as the distribution of promotional materials, promotional tours, seminars, and participation in various local and international Trade and Investment Exhibitions.
• Prepares business proposals aimed at attracting support and assistance from cooperating partners.

Required Knowledge and Skills

• Excellent communication and presentation skills
• Good analytical and problem-solving skills
• Good time management and organizational skills
• Highly motivated, well-organized, detail-oriented, creative, and innovative
• Strong interpersonal skills
• Excellent Creativity and Innovation Skills
• Ability to prepare a marketing budget
• Excellent negotiating skills
• Ability to offer excellent customer service
  
  
  

---

Primary Areas of Accountability: