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Description:

Job Purpose
The Manager - Marketing & Communication will be responsible for creating and implementing integrated marketing and communications strategies for external and internal audiences. This will include understanding the desired customer experience, developing engaging content for multiple channels, supporting community outreach and engagement, organizing customer/employee events and managing employee communication activities. Work closely with SEO partner to ensure success of website and online advertising opportunities.

Summary of Key Responsibilities:

• Develop and implement Marketing Strategies which aligns with the business strategy.
• Fully participate in all aspects of the company sales and territory management program
• Identify new clients and potential clients and liaise with them
• Research, develop, execute, manage, and measure the effectiveness of integrated marketing campaigns and communications to support business strategies for both internal and external audiences (including customers, industry partners, vendors, community stakeholders, industry associations, etc.).
• Responsible for overall development and maintenance of website including page updates, new page development, blogs, case studies and other resources.
• Applying marketing techniques to develop strategies for effective pricing of services, identify new cargo destinations and expand freight services
• Build and maintain strong relationships with existing clients and stakeholders.
• Collaborate with other departments, including sales, operations, and finance, to ensure a seamless customer experience.
• Work closely with sales department to analyze target markets and product mix and identify subsequent marketing opportunities.
• Monitor market trends and research consumer markets and competitors' activities to aid in the development of marketing campaigns and inspire the development of high-quality creative assets
• Ensure all products, services and communication materials conform to brand identity.
• Oversee the application process of vendor joint marketing programs.
• Manage internal communication programming and messaging.
• Analyze market trends and competitor activities to identify business opportunities.
• Prepare and present proposals to clients that align with their business needs and objectives.
• Prepare and present Marketing reports to senior management on a regular basis.

Required Skills & Abilities

• Excellent Communication Skills -Written & Oral
• Excellent Networking Skills
  
• Strategic planning and thinking
• Creativity and innovation
• Ability to prepare a marketing budget
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, etc
• Excellent negotiating skills
• Good interpersonal skills
  

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Primary Areas of Accountability: