Brand Manager ( Automobile Industry)

Job Categories:

Marketing


Date Posted:

2021-05-27

Employment Type

Full Time

Website

bemconsult.com

Location:

Lusaka

Salary:

Negotiable


Description:

Job Purpose
The Brand Manager will effectively manage the overall performance of Brand, after-sales, and Marketing to ensure the growth of Business in Zambia, and sell trucks to existing customers as well as acquiring new customers.

Summary of Key Responsibilities;

  • Take the lead in gathering Truck market trends in Zambia and adjust strategy accordingly.
  • Effective realization of Special Service Campaigns
  • Prepare and share relevant market information with all stakeholders.
  • Review truck market pricing to necessary adjustment strategy to ensure competitiveness and target market performance.
  • Determine the Marketing Plan, budget, and implementation of the same.
  • Take participation in trade shows, exhibitions, networking with local associations to promote the products.
  • Monitor traffic on the website (incoming quotations, test drive inquiries, service bookings) and other digital media and redirect to the sales team accordingly.
  • Monitor the company’s activity on the website and social media and propose new activities.
  • Set annual budget and sales volumes aligned with strategy and action plan.
  • Networking with stake holders, governmental institution, and competitors for the aim of gathering pertinent information for business enhancement
  • Execute action plan to ensure target achievement.
  • Frequent visit to our branches and Customers.
  • Accurate and regular monthly reporting to management and shareholder.
  • Sell trucks to the fleet and individual customers achieving high customer satisfaction.
  • Frequent Customer Visits to create a long-term relationship with our customers in order to collect necessary information about future demand and customer’s voices.
  • Responsible for monitoring and regulating debtor days through enforcing timely debt collection for better liquidity flow.
  • Work with the Service and Parts Managers to ensure correct aftermarket performance levels (thru-put, service/parts revenue, profit, etc).
  • Set up target KPI which can evaluate the performance of PM Invitation and fleet management, and ensure achievement.

Required Skills

  • Ability to work under pressure, to tight deadlines, and multitasking
  • Good communication skills, both written and verbal
  • Strong organizational, analytical & Interpersonal skills
  • Sales closing skills and Leadership skills
  • Report generation and interpretation skills
  • Team player spirit and collaborative skills


Primary Areas of Accountability:

Qualifications and Experience

  • Degree in Marketing, Communication or any other business qualification
  • Must have a minimum of least five (05) years experience in the automobile industry
  • Must have vast experience in Brand Management
  • Be well versed with Microsoft Office Packages and SAP
  • Must have a Driver license for manual and automatic transmission

If you meet the minimum hiring requirements for the above position, please email your CV and Cover letter clearly stating your salary expectations to: jobs@bemconsult.com and copy in bemconsult@outlook.com

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 days of the closing date of the advert, please consider your application unsuccessful.


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