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Description:

Job Purpose
The Brand Manager will effectively manage the overall performance of Brand, after-sales, and Marketing to ensure the growth of Business in Zambia, and sell trucks to existing customers as well as acquiring new customers.

Summary of Key Responsibilities;

• Take the lead in gathering Truck market trends in Zambia and adjust strategy accordingly.
• Effective realization of Special Service Campaigns
• Prepare and share relevant market information with all stakeholders.
• Review truck market pricing to necessary adjustment strategy to ensure competitiveness and target market performance.
• Determine the Marketing Plan, budget, and implementation of the same.
• Take participation in trade shows, exhibitions, networking with local associations to promote the products.
• Monitor traffic on the website (incoming quotations, test drive inquiries, service bookings) and other digital media and redirect to the sales team accordingly.
• Monitor the company’s activity on the website and social media and propose new activities.
• Set annual budget and sales volumes aligned with strategy and action plan.
• Networking with stake holders, governmental institution, and competitors for the aim of gathering pertinent information for business enhancement
• Execute action plan to ensure target achievement.
• Frequent visit to our branches and Customers.
• Accurate and regular monthly reporting to management and shareholder.
• Sell trucks to the fleet and individual customers achieving high customer satisfaction.
• Frequent Customer Visits to create a long-term relationship with our customers in order to collect necessary information about future demand and customer’s voices.
• Responsible for monitoring and regulating debtor days through enforcing timely debt collection for better liquidity flow.
• Work with the Service and Parts Managers to ensure correct aftermarket performance levels (thru-put, service/parts revenue, profit, etc).
• Set up target KPI which can evaluate the performance of PM Invitation and fleet management, and ensure achievement.
  

Required Skills

• Ability to work under pressure, to tight deadlines, and multitasking
• Good communication skills, both written and verbal
• Strong organizational, analytical & Interpersonal skills
• Sales closing skills and Leadership skills
• Report generation and interpretation skills
• Team player spirit and collaborative skills
  
  

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Primary Areas of Accountability: