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Description:

Job Purpose
The Digital Marketing and Communication Officer will enhance the company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, expanding opportunities for revenue. Launch optimized online adverts to increase company and brand awareness.

Summary of Key Responsibilities;

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Set Digital Marketing Strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Work with the CEO to implement Communications/PR strategies
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Represent the Company at Corporate Events
• Draft and edit communications copy (e.g. press releases, publications, social media posts)
• Build strong clients relationships through social media interaction
• Keep up-to-date with the audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Provide creative ideas for content marketing and update website to Outsourced Vendors
• Maintain partnerships with media agencies and vendors
  

Required and Competencies

• Excellent communication and interpersonal skills
• Content Creation Skills
• Graphic Design
• Web Design and Strategy
• Data Collection and Analysis
• Attention to detail Skills
• Analytical mindset and critical thinking
  

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Primary Areas of Accountability: