Marketing Officer

Job Categories:

Marketing


Date Posted:

2019-04-23

Employment Type

Full Time

Website

bemconsult.com

Location:

Lusaka

Salary:

Negotiable


Description:
Job Purpose:
The Marketing Officer will oversee the university’s marketing campaigns and play a key part in communicating the organizations marketing message to the targeted market. Plan and coordinate Education Expos and other marketing Campaigns.
 
Key Responsibilities;
  • Monitor marketing and sales performance and adjust strategies as needed
  • Spearhead the university media team in video advert
  • Ensure all students inquiries are attended to
  • Coordinate fundraising actives for the university
  • Plan and manage the brand visibility for the university
  • Come up with marketing campaigns and plan to be implemented
  • Adheres to and implements all company policies and procedures
  • Work closely with the PR department to come up with CRS initiatives
  • Weigh in on products advertising packaging, media channels and branding
  • Research findings and analysis to provide direction to marketing manager.
  • Identify areas for improvement in products offering, sales tactics, marketing strategy and promotional actives
  • Formulate and implement marketing strategies
  • Maintain quality service by establishing and enforcing organization standards
  • Organize and management University/Education Expo’s
  • Evaluating the effectiveness of all marketing activities quarterly
  • Any other duties as assigned by the Immediate Supervisor  

Required Skills:
  • Excellent Marketing Skills
  • Presentation Skills,
  • Good communication & Interpersonal skills
  • Excellent Negotiation Skills


Primary Areas of Accountability:
Qualifications and Experience
  • Degree/Diploma in Marketing or and other business related field.
  • Must have at least a minimum of 4 years strictly in  Marketing in the service sector
  • Having worked for a well-established/known  University or Colleague in the same capacity will be a plus
  • Must have clean valid driver’s license.
  • Must be well vested in Digital Marketing
  • Strong and confident communicator.
  • Must be a Team Player
  • Must be a member of the Zambia Institute of Marketing (ZIM)
 
 
 
If you meet the minimum hiring requirements for the above position, please email your CV and Application letter clearly stating your salary expectations to: jobs@bemconsult.com and Copy-in bemconsult@outlook.com  
 
Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 14 days of the closing date of the advert, please consider your application unsuccessful.