---

---

Description:

Job Purpose

The Brand and Marketing Manager will ensure the efficient execution of business plans in order to meet future brand expectations and targets for the Company.  Work with the Commercial team in the development of short-term tactical Sales and Brand Management marketing plans. Ensure brand integrity by guiding efforts across multiple channels and functions. Oversee the development and execution of offline/traditional, digital, and paid social advertising programs for the group.

Summary of Key Responsibilities:

• Oversee the management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social
• Work with the COO to develop and implement brand strategies aligned with the business’s overall goals.
• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
• Input into the brand portfolio development and partner with the Global marketing Team
• Evaluate & propose Marketing mix and evaluate media channels
• Evaluate Brand performance, gather and interpret data & propose activities to rectify poor performance, and spot opportunities / gaps in the market.
• Conduct research and analysis to maintain an in-depth understanding of the market, competitors, and consumer trends.
• Manage the development and execution of marketing campaigns to bolster brand awareness and loyalty.
• Oversee the production of advertisements, promotional materials, and marketing campaigns.
• Collaborate with different departments, including product development, marketing, sales, and customer service to ensure a cohesive and effective market presence.
• Analyze sales data and market trends to make informed strategic decisions.
• Manage budgets, ensuring all branding activities are within allocated financial plans.
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
• Monitor and report on brand performance and adjust strategies as necessary.
• Work closely with external agencies including advertising and research firms to enhance the brand's marketing efforts.
• Maintaining consistent brand messaging throughout all platforms, aligning with the company’s standards and regulatory requirements.
• Executing marketing initiatives in conjunction with sales objectives and campaigns.
• Coordinating market launches of new products or services along with planned marketing strategies.
• Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and developing plans based on these insights.
• Handling the brand's public relations and overseeing the communication on platforms including social media.

Required Skills and Competencies: 

• Excellent communication skills
• Excellent negotiating skills
• Good organizational skills
• Strong leadership skills
• Open minded
• Advanced analytical skills
• Problem-solving skills.
• Strong stakeholder management skills.

---

Primary Areas of Accountability: