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Description:

Job Purpose

The Social Media Executive will be responsible for developing and executing social media strategies, creating and managing social media content, and engaging with social media users. Provide ongoing social media content, participate in online conversations, manage online reputation, and monitor engagement. Engage with customers by responding to questions, complaints, and comments, and solicit feedback to improve product and service offerings. Develop an email marketing strategy, including monitoring email open rates and click-through rates, and developing weekly newsletters.

Summary of Key Responsibilities:

• Manage day-to-day social media operations, including content publishing, content administration, and engagement
• Develop and execute social media strategies campaigns
• Develop and plan on-going content development
• Create content for online marketing campaigns
• Create social media advertisements
• Develop and create social media graphics
• Monitor and analyze user metrics and engagement
• Collaborate with marketing and other team members
• Communicate with other departments as needed
• Create engaging content
• Manage multiple social media accounts
• Monitor and analyse performance
• Stay up-to-date with social media trends
• Collaborate with other departments in content development
• Keep abreast of social media trends, research, and best practices

Required Skills and Competencies 

• Excellent communication and writing skills
• Highly organized
• Strong interpersonal skills and ability to communicate across varying audiences
• Strong Digital Marketing Skills
• Excellent Content creation skills
• Strong writing and editing skills
• Excellent Analytical skills
• Highly Creative Skills
• Excellent Strategic thinking skills
• Project management skills
• Team work skills 

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Primary Areas of Accountability: